Smashing the Myth of the Press Release

Smashing the Myth of the Press Release

A music performer stays years honing his craft. He creates world-class tunes and works them in a fashion that moves his audience to tears. He records a demo tape and transmits it to record labels. He will get an agreement and becomes wealthy, famous and admired.

The lesson: demo tapes would be the secret to become a famous music performer.

Wait, you say, the demo tape only agreed to be something, just his method of offerring his talent. It's his ability like a music performer that got him anything making him famous.

You are right, obviously. He might have become just like famous if your record executive saw him personally, or learned about him from the friend, or consequently of a number of other occasions.

That can bring us towards the pr release.

In some way, the pr release has had on the magical status because the alpha and omega of publicity. Wanna become wealthy? Send a pr release. Wanna become famous? Pr release. Wanna access it the coverage of Newsweek? Pr release.

Publicity "gurus" are popping up on multilple web sites offering the pr release because the response to all marketing affilictions. Just knock out a release, mass e-mail it to journalists, relax and watch for The famous host oprah to call.

It is a cruel joke.

Here's the truth: the pr release isn't any more essential for your potential of scoring free publicity compared to demo tape ended up being to our music performer friend. If he'd no talent, if his tunes seemed like garbage, the very best recorded demo tape on the planet wouldn't get him signed. Ditto for that publicity seeker. Without having a tale to inform, your pr release is absolutely useless.

I am not knocking the pr release -- this is an important tool. But it is that: something. It isn't the very first factor you have to consider when the time comes to find publicity. Actually, it's among the last. And it is not really essential (I have become lots of publicity with only a pitch letter, a fast e-mail or perhaps a telephone call).

Should you worship in the shrine from the pr release, you're ready to arrange your focal points. Here, then, are things that tend to be more important than the usual pr release in producing publicity:

1. A newsworthy story. This is actually the same as our musician's talent. It is the very grounds for your publicity efforts. Without them, your pr release means nothing. To understand about how exactly to build up a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll lower to "Is my opportunityOrweb siteOrexistence really newsworthy?"

2. Understanding how to think as an editor. Oh, how much of an edge you will have in scoring publicity total individuals pr release worshippers once you understand ways to get within the mind of the editor. Give an editor what he wants in the manner he wants it and you will do great. I have got a whole article about them at

http://publicityinsider.com/freesecret.asp Visit now and absorb everything. Believe me, it'll make an enormous amount of difference.

3. Relevance. Match having a news event, be a part of a trend, piggyback on the bigger competitor's story, but, go ahead and, build your story a part of an image that's larger than just your organization. Tales which exist inside a vacuum rapidly exhaust oxygen.

4. Persistence. Delivering out a pr release and awaiting results is lazy and ineffective. Should you really have confidence in your story, and also you think that it's right for the media outlet, you have to fight to get it done. Call or e-mail the editor to pitch your story BEFORE delivering the discharge. If a person editor states no, try someone else. When they all say no, return their way having a different story position.

Getting publicity involves a lot more than just delivering out a pr release. Address it as seriously with just as much respect as our recently minted rock star goodies his craft and you will be on the right path to success.